For over 25 years, We has been at the forefront of Indian women’s fashion, crafting timeless apparel from the heart of Surat, India’s textile hub. Our journey began with a simple vision – to blend India’s rich heritage of craftsmanship with modern design sensibilities. Today, we are proud to be a trusted name for premium ethnic and fusion wear, catering to boutiques, private labels, and leading online marketplaces across the globe.

At White Label, quality is our promise. With complete in-house production, we maintain end-to-end control—ensuring consistency, precision, and superior finishing in every garment. This dedication has earned us long-standing trust from leading brands such as Myntra, as well as recognition from emerging fashion labels that seek reliability and excellence.